Our communications philosophy:
McCormick Global specializes in providing high-level strategic thinking to help businesses and organizations transform their communications efforts for maximum impact and results.
We operate under five guiding principals in our work and our relationships:
1. Staff with a level of marketing knowledge second-to-none
2. Develop strategy that drives creative
3. Keep overhead at a minimum to bring extra value to clients
4. Maintain a commitment to superior account service
5. Always operate in an ethical and professional manner
We place a high priority on mutual respect, meaningful collaboration and fiscal responsibility in our client and employee relationships. When these relationships are strong, synergies and momentum build. Then, anything is possible.
Strong working relationships are key.
From the beginning, McCormick Global people will:
- Work to develop excellent communications with your team
- Respect your in-house capabilities and the many relationships that you have with other suppliers
- Strive to co-operate with all members of your business team to achieve the best possible results
Our experience will complement your internal strengths to form a formidable team, and bring a competitive advantage to your company in the marketplace.
We also believe these strong relationships have to extend beyond our direct work with you. We will immerse ourselves not only in your business, but in your industry as well, to make sure that the communication solutions we develop resonate with your target audiences, whether they are consumer, suppliers, industry groups, technical professionals, consultants or politicians.
In this way, we will ensure that our world of experience includes yours.
How we work with you to solve communications challenges:
Whether you need a sales brochure or a comprehensive communication strategy, McCormick Global will take a thorough and proven approach to the challenge.
We will meet with you and your key team to gain a thorough understanding of your needs, your product or service and the markets they are intended for.
The McCormick Global team will be led by one of our senior account managers – your primary contact with us. This individual is ultimately responsible and accountable for the delivery of our services – on strategy, on time and on budget.
The account manager will involve key McCormick Global staff in the briefing process as needed to ensure everyone working on your business has a clear understanding of your needs.
Positive results in communications always start with a clearly defined strategy. We are highly experienced in developing these. We do not undertake any work – creative, public relations, media planning or advertising – until we have jointly agreed on the strategy.
Once we have, your McCormick Global team will match the right resources with the challenge at hand. All work prepared for our presentations to you will be measured against the agreed strategy, and if it doesn't fit, you won't see it. We encourage your input at all stages.
When both client and agency teams are confident that we have sound solutions for the communications challenge, we will begin implementation. At all times we will be mindful of budget considerations. Wherever possible, we will measure results in meaningful ways.